Growth Marketing Werks provides digital media services specializing in digital media consulting, digital media training, digital media planning and digital media buying. We are backed by a proven track record of maximizing digital media dollars for both agencies and advertisers. Highly specialized expertise representing digital advertising providers and agencies since 2002, Growth Marketing Werks is your trusted digital media resource.
Bottom Line? Our savvy, gritty and dependable digital media experts generate revenue and growth for your brand.
Advertisers trust Growth Marketing Werks with their media dollars because we are focused digital media professionals who are passionate, accessible and push boundaries to move you past the competition. We understand the internal challenges advertisers have with juggling responsibilities while driving innovation across multiple mediums in order to meet revenue goals. Growth Marketing Werks relieves this pressure for advertisers by being their go-to experts to plan, place and manage their paid digital media campaigns.
Growth Marketing Werks’ advertiser clients are mid-market brands that typically have large enough budgets to support paid media strategies but usually not large enough to hire a full service media agency.
Our Media Planning and Buying Process When hiring Growth Marketing Werks as a full-service partner our process begins by identifying campaign goals and objectives. We then uncover which creative assets are available or needed such as display banners, emails, text ads, video, offers, content and/or landing pages. We then create the media strategy which consists of the who, where, when, how often, how much and projected results so we can then secure the media with the aligned digital media partners. Since we have sat on both sides of the ‘desk,’ we know how to negotiate the best bang for advertiser’s media dollars. At this point, it’s up to the advertiser if they want Growth Marketing Werks to deploy and manage their campaign and provide analytics. Since every advertiser has access to different resources, our services are customized to their needs.
All types of advertising agencies, aside from agencies with digital media services, utilize Growth Marketing Werks to extend their services to include digital media planning and buying. By insourcing a Growth Marketing Werks expert, agencies can continue the conversation with their clients beyond the production of creative assets, a new website or a new piece of content. We understand the impact a dependable digital media plan can have on an advertising agency and its client base to insure lasting relationships. By insourcing with Growth Marketing Werks, agencies have the opportunity to be a full service solution that provides more value to clients as well as new revenue streams for agencies.
As professional digital media experts, we are passionate, accessible and integrate seamlessly with agency teams. We can be hired for one-off projects, be insourced ongoingly as your media department or be contracted for a year-long with our advertising agency digital expansion solution. Agencies that work best with Growth Marketing Werks have clients that are mid-market or larger brands focused on either business to business or business to consumer.
Our Media Planning and Buying Process When hiring Growth Marketing Werks as a full-service partner, our process begins by identifying campaign goals and objectives. We then uncover which creative assets are available or needed such as display banners, emails, text ads, video, offers, content and/or landing pages. We then create the media strategy which consists of the who, where, when, how often, how much and projected results so we can then secure the media with the aligned digital media partners. Since we have sat on both sides of the ‘desk,’ we know how to negotiate the best bang for advertiser’s media dollars. At this point, it’s up to the agency if they want Growth Marketing Werks to deploy and manage their campaign and provide analytics. Since every advertiser has access to different resources, our services are customized to their needs.
Advertising Agency Digital Expansion The Advertising Agency Digital Expansion provides advertising agencies the opportunity to build out their own digital media department and be their own experts. This year-long partnership generates new revenue streams and expanded capabilities. A dedicated Growth Marketing Werks expert sits alongside agency teams to understand what is existing and what is needed to support the expansion. Growth Marketing Werks generates client demand, builds out the infrastructure, executes cross-department training, develops process, acts as media planner and buyer until demand is great enough to initiate a new hire and trains the new hire(s). Agencies want to be in the digital conversations. With one year and a commitment to the overall goal, Growth Marketing Werks is agencies’ ticket into the digital media conversation!
A creative/account services B2B agency wanted to extend their offerings to include media strategy. With limited in‐house experience, the agency brought Growth Marketing Werks in to build and grow their media division. In two years, Growth Marketing Werks tripled the amount of clients utilizing their media services, renewing year over year campaigns while increasing overall media billings 10x.
Growth Marketing Werks provides high-performance digital media services distinctly equipped to meet the demands of your organization or individual campaign objectives. The customization of services that aligns with your goals drives our success.
Utilize Growth Marketing Werks services for our a la carte offerings or our full-suite of media planning, media buying, digital media consulting and digital media training services.
The Digital Media Marketplace Forum is a 30-minute, interactive discussion based on two, influential trending topics relevant to the digital media industry. Attendees will walk away with advanced applicable knowledge that will empower client conversations and daily business decisions. Topics approved by agency contact prior to forum to ensure relevancy to attendees.
Digital Media 101 is a two-hour session designed to transform your digital media knowledge into that of a seasoned media professional. Attendees will walk away with a basic understanding of the evolution of digital media, the current state of digital media, and the key components to conducting intelligent discussions with internal teams, clients and prospects alike. This workshop can be customized specifically to either B2B or B2C advertisers.
Data-Driven Advertising 2.0 will provide attendees a roadmap for getting starting with data-driven advertising. The workshop highlights key obstacles and opportunities, illustrates the impact of data targeting with several case studies and compares capabilities and solutions for ten top providers of data-driven advertising. Designed to drive performance in any advertiser’s paid digital media strategy, this 90-minute workshop will empower attendees with the tools and the knowledge to navigate data-driven advertising.
New technologies to advance the digital media industry are in constant development. Many solutions, which just five years ago required critical and creative human intelligence, can be delivered today with just a few clicks of a mouse. As advancements in technology and solutions bring greater ease to some aspects of media planning and buying, it’s that much more important to have a trusted expert to navigate the ever-changing waters.
When you work with Growth Marketing Werks, you get fresh and innovative! We believe that if you operate like everyone else, you are already behind. You can trust that the way we approach our business translates seamlessly into how we approach our clients’ business.
Where being fresh and innovative is key, there are some things that never change…customer service. Our customer service partnered with our results is what keeps clients coming back. When you pick up your phone or email us, we answer or respond promptly. Since we are nimble and lean, our rates don’t reflect a modern office, lavish entertainment, or a multi-person internal meeting. Your dollars go towards the main objective and when your goals are met, it makes you look good and us look good!
Why Growth Marketing Werks WORKS…
Suzanne Corriell, Founder
Suzanne pioneers the digital media landscape and fulfills her passion for advertising as founder of Growth Marketing Werks. Since 2002, Suzanne has been at the forefront of digital media by bringing the best advertising technological advancements to advertisers such as audience targeting, retargeting, dynamic ad serving, real-time bidding, demand side platforms, private marketplaces and most recently, native advertising. She’s been instrumental in reinventing advertiser’s and agency’s digital business with brands such as Crate & Barrel, Purina, Modus Persona, Amelie Company and Faction Media. Today, Suzanne works with B2B and B2C ad agencies and advertisers to help bring them into today’s media age. Suzanne’s frequent participation in speaker engagements credits her as an integral resource for helping educate the marketplace on the ever-changing digital media landscape. A few of her past speaking engagements have been with Denver Ad Club, AAF of Colorado, ProgrammaticNOW, RocketFuel, BMA of Colorado and Colorado Ad Day.
When not working on driving client’s ROI, Suzanne finds outdoor adventure and travel more than a good idea; it is a passionate, intentional lifestyle. From sunset waterski runs to year-round touring of backcountries to reaching for the remote areas of Patagonia, Chile and the summit of Mount Kilimanjaro, working and playing hard are core principles of Suzanne’s life, exceeded only by her commitment to working and playing smart.
Explore the other areas where Suzanne makes a difference:
3 PEAKS 3 WEEKS
Suzanne was 1 of 13 international women hand selected to climb 3 South American peaks in 3 weeks in support of the advancement of impoverished girls, women and conservation. Collectively, the 13 women raised nearly $80,000. Suzanne was the only one who successfully summited all 3 peaks during the challenging South American expedition. To read more about the adventures of 3 Peaks 3 Weeks South America visit: dirtforskirts.com/category/travel/.
Growth Marketing Werks is a high-performance professional services company distinctly equipped to meet the demands of your unique campaign objectives. Key to our success is the development of a custom strategy that aligns with your goals.