Media Services

We drive growth by taking an audience-first, data-driven approach.


Full-funnel capabilities

Our expertise spans all campaign types, providing you with an integrated partner who can understand the big picture and effectively drill down to the finite details.

How we do it

To achieve desired results, each step in the process is as important as the next, which is why we only offer a full-service solution.

Stage 1

Strategic Media Planning

Built on a foundation of defined campaign inputs and creative asset alignment, we develop an audience-first data-driven strategy. All media types are considered from digital to traditional, allowing the opportunity to generate the greatest return on your investment.

Stage 2

Buying & Activation

Upon approval of the campaign strategy, we develop the media recommendation by piecing together the components of the strategy. When applicable, our negotiations bring you the best rates and added-value placements. After the media recommendation is approved, we ensure you are well informed about the creative needs, review creative concepts, set up a technical backend, and traffic the creative.

Stage 3

Management & Optimization

Our campaigns are powered by Datorama, a data aggregator and visualization tool to manage and report on media campaigns effectively. Your dedicated campaign manager will actively optimize every part of your campaign, including targeting, tactics, partners, budget, and creative.

Stage 4

Reporting & Analytics

We ensure you are informed of campaign progress and effectiveness with status meetings and briefing emails. Each campaign is wrapped with a comprehensive presentation that covers campaign highlights, key takeaways, and more!

Stage 5

Media Accounting

While our primary goal is to drive results, ensuring your media is paid for on time and that you only pay for what has been delivered is just as important. From reconciling auto-charges to paying media partners directly, our system streamlines this mundane task.

Our media toolkit

We use a variety of tools and tactics to most effectively reach your target audience.

Display Display
Social Social
Video Video
Native Native
Email Email
Digital Audio Digital Audio
Search Search
Content Syndication Content Syndication
Influencers Influencers
Print Print
Broadcast Broadcast
Radio Radio
Out-Of-Home Out-Of-Home
Events Events
ABM Targeting ABM Targeting
Audience Targeting Audience Targeting
Behavioral Targeting Behavioral Targeting
Lookalike Targeting Lookalike Targeting
CRM Targeting CRM Targeting
Contextual Targeting Contextual Targeting
Demo Targeting Demo Targeting
Geo-Targeting Geo-Targeting
Retargeting Retargeting
Geo-Fencing Geo-Fencing
Dynamic Creative Dynamic Creative
Competitor Conquesting Competitor Conquesting
Google Campaign Manager Google Campaign Manager
Google Tag Manager Google Tag Manager
Datorama Datorama
Demand Side Platforms Demand Side Platforms
Data Management Platforms Data Management Platforms
Google Analytics Google Analytics
ComScore ComScore
Nielsen Nielsen
Bionic Ads Bionic Ads
Facebook Facebook
Instagram Instagram
Amazon Amazon
LinkedIn LinkedIn
Twitter Twitter
Pinterest Pinterest
TikTok TikTok
Google Google
Microsoft Microsoft
Apple Apple
Group in board meeting
Our team

Numbers people who value growth, integrity, excellence, and flow

Where data meets creativity and experience, that is where our team thrives. We bring years of experience, continuing education, and a passion for amplifying our clients’ positive impact to each campaign.

Two women looking at computer Professional group around a computer Growth Marketing Werks Office

Media planning that werks