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Approach

Impactful campaigns, continuously optimized

We take a data-informed strategic approach, delivering high-touch media service with tangible results that can only be achieved through collaboration with your team.
Our partnership

Steps to success

  • Discovery & Planning

    Through collaborative meetings with your team, we build an understanding of your business and the media landscape for your industry. From there, we dive deep into research that informs your media strategy. You vet and approve the media strategy to ensure alignment before the team creates the media plan.

  • Activation & Performance

    Once you approve the media recommendation, you connect with our activation team, who will guide you through the specific creative assets and technical deliverables needed to support the campaign. You can opt for a pre-production review to ensure your creative message and landing page align with the media objective. Once in the market, your dedicated campaign manager will monitor and optimize the campaign, informing you of performance and significant optimizations that need your approval.

  • Reporting

    Understanding how your campaign moves the needle is the most important part of the process. We work with you to understand the business results and then combine the data collected from our efforts to tell the whole story. Our three-tier reporting structure provides cadence and analysis options that meet your needs.

Handshake - Discovery & Planning - Approach
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Woman with laptop - Reporting - Approach

Committed to Excellence

Expertise

From professional development opportunities to a commitment to continued education, we are never done learning and honing our skills.

Innovation

With tried and true solutions serving as the foundation, we bring new approaches that follow consumer behavior and media advancements to each campaign.

Results

Campaigns are optimized to ensure the maximum performance for every dollar invested. From your dedicated campaign manager to the rest of your media team, we are consistently aligned.

Service

Quick response times, streamlined processes, and knowing your definition of success are just the beginning of creating a positive experience. Our commitment to service is intentional, and we do what it takes to deliver the highest level of service.

Amplifying messages that make a positive impact

We help brands that do good, do better

From transforming the way the world works to supporting safety in the workplace, our clients make a difference within society.

Our data-powered media toolkit

We use a variety of tools and tactics to most effectively reach your target audience.

Toolkit section - Tactics
Toolkit section - Targeting
Toolkit section - Technology
Toolkit section - Platforms

Media planning that werks