• -47%  eCPL Goal
• +177% Lead Goal
• Gold Lead Generation Award

Trimble, a global tech leader, launched a new project management solution for general contractors—requiring both brand awareness and product adoption in an unfamiliar market.

The campaign used an interactive eBook to generate leads, followed by nurture content including assessments, customer stories, and a free demo.

Targeting project managers, superintendents, and engineers, the creative showcased real-time team collaboration—visualized through construction crews performing like symphonies and rock bands.

In partnership with the brand’s agency, we executed an integrated media strategy across content syndication, paid social, and email to drive traffic to a gated microsite.

Outcome

A “Top 10 Trends” eBook, unexpected creative, and a strategic mix of lead gen tactics earned this campaign a Fourteener Award for Best in Lead Generation.

• Lead Goal Delivery: 177%
• eCPL Goal Decrease: 47% 
• Award Winning: Gold Lead Generation Fourteener

Key Takeaways

• Invest time and budget in collaboration across creative, content, and media for a cohesive strategy and execution.
• “Top Trends” content drives high lead volume—pair it with strong nurture to surface qualified buyers.
• Combine guaranteed and non-guaranteed lead tactics to balance reliable flow with optimization and learning.