• 179% Sales Increase
• 141% SQL Increase
• 85% MQL Increase

TalentReef is the only talent management platform purpose-built for location-based, high-volume hiring. In late 2019, a new marketing team was brought in to accelerate growth and build a high-quality lead pipeline.

With a history of event-driven lead gen, the team focused on identifying industries with strong brand awareness and solution fit to drive better-qualified leads. The initial campaign targeted one industry and three job functions to establish benchmarks and identify top-performing channels and assets.

Over three years and nine planning cycles, the strategy evolved into a multi-tiered program including vertical, horizontal, and ABM campaigns—each optimized through continuous testing, learning, and performance refinement.

Outcome

From January 2020 to October 2022, media campaigns drove leads, MQLs, SQLs, and sales—contributing to TalentReef’s successful acquisition by Mitratech in August 2022.

• Sales increase: 179%
• SQL increase: 141%
• MQL increase: 85%
• Peak Conversion Rate: 18%

Key Takeaways

• Start small, test, and build strategically.
• Optimize continuously—refining creative, messaging, targeting, and channels.
• Be patient—thoughtful planning leads to long-term success.