Google Antitrust Ruling: Impact on B2B Performance Marketing
Google Antitrust Ruling: Impact on B2B Performance Marketing, Growth Marketing, and Strategic Media Planning In September 2025, the Justice Department secured a landmark ruling against…
Author: Suzanne Corriell
How B2B Marketers Can Win in the Age of AI Search
How B2B Marketers Can Win in the Age of AI Search: From Google to ChatGPTEveryone’s panicking about AI killing Google Search. The headlines scream doom. The executives demand answers.I decided to…
My Father’s Memory Care Revealed B2B Marketing’s Biggest Flaw
After moving Dad into memory care, I started reflecting on the entire experience.That’s when I realized something unsettling. This deeply personal family crisis had followed the same patterns I see…
Why Emotional B2B Campaigns Beat Logic Every Time
Most campaigns fail because they forget one thing.They focus on features instead of feelings. Logic instead of connection. Cleverness instead of authenticity.I’ve spent years studying what separates…
Everyone Celebrates Advertising Benchmarks Wrong
Here’s what drives us crazy about the industry: everyone treats digital advertising benchmarks like finish lines.Hit the number, throw a party, call it done.Advertising Benchmarks aren’t victory…
Why Perfect Media Plans Still Fail
I see beautifully crafted media plans every week that look perfect on paper but completely fail to deliver growth. The issue isn’t the planning. It’s the information layer underneath. Most failures…
Agency Miscommunication Leads to Wasted Costs
After years in the advertising industry, I’ve noticed a disturbing pattern related to client and agency miscommunication: Most marketing directors and their agencies aren’t even…